Coveted, adj. Desired, in demand, sought after.

CVTD Beauty is your destination for the most coveted in clean beauty. CVTD Beauty is a woman-owned and Black-owned beauty retailer committed to curating the best clean beauty & indie beauty brands. CVTD Beauty values transparency, efficacy and responsibility. This is why we prioritize makeup and skincare brands that are woman-owned, Black-owned or minority-owned, made in the U.S.A., or made with natural or organic ingredients. We're proud to stock only cruelty-free brands.