So, what is clean beauty exactly?
There are lots of websites and blogs talking about clean beauty these days, and that's an amazing thing. Beauty products free from harmful chemicals are safer for us to use, they'r safer for the environment and they're safer for the people who make these products as well.
But sometimes companies throw around the "clean beauty" label but aren't very clear (or honest) about what that actually means (it's called greenwashing and it's not cool).
So, since we always strive for transparency with our ingredients here at CVTD Beauty, it's only right that we're transparent about what exactly we mean when we talk about clean beauty.
At CVTD Beauty, this is what clean beauty means:
- No parabens
- No phthlates
- No PEGs
- No ethanolamines
- No chemical sunscreens
- No synthetic fragrance
- No butylated compounds
- No formaldehyde
We love showcasing the best clean, indie beauty brands and can't wait to share more!